...A car for all reasons. And the car rival automakers wish they could build

The redesigned, sixth-generation version has even becomesomething of an automotive rock star: Stories circulate of buyers chasing loaded transport trailers to the dealership in hopes ofgrabbing one before it's snatched up by some other lucky groupie. Maybe now those buyers will have to don helmets and shoulder pads: The new Toyota Camry is our choice for Motor Trend's 2007 Car of the Year.

"Build a better mousetrap and the world will beat a path to your door." Yes, Ralph Waldo Emerson was referring to the Camry.In this case, though, "beating a path" is an understatement: As this issue goes to press, the latest edition of Toyota's iconic sedan is on track to become the first automobile in nearly three decades to top 450,000 in annual U.S. sales.

Clearly, American drivers know a great thing when they see it. And as our intensive Car of the Year competition confirmed, the 2007 Camry has the goods--room, quality, performance, efficiency, value--to merit its adoring following (more on that in a moment). Don't be fooled by its unassuming, family-sedan facade, though. The Camry is nothing less than a four-wheeled gauntlet thrown down by Toyota, a declaration in sheetmetal that says to competitors: "We know the market. We have the engineering skill. We have the quality controls. We have the supplier support. We have the brand image." Exotic two-seaters and pricey luxury sedans get all the fanfare, but the Camry is the car other automakers are studying, the one they wish they could build.

Those automakers could be forgiven for thinking there's a little sorcery in the Camry's act. Perhaps no other automobile on earth provides such a custom-tailored fit for such an enormous segment of the driving populace. The Camry has even pulled off atrans-cultural coup. Designed in America, for Americans' unique tastes, and built here, too, this Japanese-branded four-door has shouldered aside rival Fords, Chevys, and Chryslers to become, through sheer, steadfast excellence, America's sedan.

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